Google analytics, one of the best services from the list of extraordinary services that google has to offer, is meant for tracking and providing statistics about the traffic on websites. Introduced in the year 2005, this feature allows users to utilize google in a number of ways to closely observe and revolutionize their e-commerce businesses or online presence. It provides a dashboard to users showing the geographical position of visitors, their duration of stay on the website and can provide visitor segmentation. It also offers tracking of e-commerce reports showing sales activities, revenues generated from sales and other relevant metrics related to sales and business. Another feature which helps users of this service is to have an insight into real-time analytics when the visitor is currently on the website. All these features contribute towards developing successful marketing strategies and their implementations for growth of e-commerce businesses.
How it works?It requires a great deal of understanding about Google’s working methodology to know how this service actually works. The basic principle of this feature works in three steps:
- Data collection service
- Processing visit data